Coco Chanel
Coco Chanel was undoubtedly the inspiration for many women in the '20s. She brought with her the proposal of a simple, comfortable, elegant, and original style. She was the forerunner of tanned skin, abandoning the umbrella and creating swimsuits that revealed her legs. It is in this decade that the “flappers” style emerged, characterized by a low bust, a bob haircut, short dresses that revealed the ankles, and scandalous behaviors such as smoking in public.
In the 1930s it became fashionable to achieve a youthful appearance. It begins to follow the style of the Hollywood actresses of the time, representatives of the ideal beauty, such as Jean Harlow and Marlene Dietrich. That ideal was made up of wavy platinum blonde hair, full lips, and high, arched eyebrows. In this decade painted nails are also imposed.
Rita Hayworth
Rita Hayworth was the beauty ideal of the '40s. Her hair and makeup style marked the absolute trend in this decade. In the 1950s, the beauty icons were the French Brigitte Bardot and the British Audrey Hepburn, who claimed that outer beauty was a reflection of inner beauty. Her role in "Breakfast at Tiffany's" made clear the style of this beautiful actress: elegance, delicacy, and thinness. Marilyn Monroe, on the other hand, exuded glamor from her with her platinum blonde hair, her curvaceous body, her red lips, and her fitted dresses.
Starting in the 1950s, the ideal of a beautiful woman had to do with full lips, voluptuous bodies, and femininity. The British model, Twiggy made her appearance in the 1960s and completely transformed the ideal of feminine beauty. Thinness became an icon for an entire generation, along with the androgynous look. Twiggy (“Twig”), as they called her because of her slender legs, short blonde hair, and big round eyes marked with false eyelashes, and at only 16 years old she became an emblem of her.
Farrah Fawcett
The beauty ideal of the '70s was highlighted by the tan, the long hair, and the slim and toned body. Athletic figures with little makeup were the role models of that time. Actress Farrah Fawcett is considered one of the most beautiful women of the '70s.
The arrival of the '80s brought with it eccentricity and excesses: extra-large shoulders and an extra-thin waist were the hit of the decade. Women were taking power, and they began to work and clearly stated it, it is the decade in which the "businesswoman" emerged. They wore long nails with scarlet red manicures and brushings. The important thing was to shine, to attract attention. Madonna was a clear role model during this decade. The end of this era marks the beginning of the era of the "supermodels" that govern until today. Kate Moss, Claudia Shiffer, Naomi Campbell, and Cindy Crawford are the undisputed queens.
Keira Knightley or Natalie Portman
At the beginning of the third millennium, beauty became synonymous with thinness. Models like Kate Moss and Cara Delevingne with their curvy bodies and actresses like Keira Knightley or Natalie Portman are clear examples of this trend. With the passage of the first decade of the year 2000, this trend began to be claimed by women with curves and defined silhouettes such as Jennifer Lopez, Beyonce, and Scarlett Johansson. Models like Heidi Klum or Gisele Bundchen are also icons this time and younger ones, like Gigi Hadid and Kendall Jenner, mark the end of the "90-60-90" era.
Technology, globalization, social networks, photoshop, blogs, and it girls are the new dictators of beauty ideals and now anything goes! More and more women identify with natural bodies and reject extreme thinness. It is now that space begins to be granted to people who are outside the old ideal of beauty and have their own ideals, their own rules. Today's beauty ideal is to be true to yourself, your nature, your natural beauty, your style, and what each one considers beautiful. The important thing is to be happy with yourself.
