The announcement of her brand of alcoholic beverages, Delola, has stirred up a wave of criticism on social media directed at Jennifer Lopez.
Jennifer Lopez finds herself amidst a storm of controversy after revealing her new alcohol brand, Delola, featuring drinks inspired by the allure of the Italian coast.
However, the singer's latest business venture hasn't been well-received by some of her fans. They've been quick to point out the apparent contradiction that J.Lo herself doesn't consume this type of alcoholic beverage.
In an Instagram video promoting the drink, the 53-year-old actress shared, "After years of ceaseless dedication, I've come to understand the importance of savoring life." She further explained, "I envisioned creating something superior – a concoction with richer flavor, finer ingredients; something I'd relish sharing with my loved ones. That vision birthed Delola."
Within moments of sharing the video with her massive following of 240 million, a wave of disappointment surged through the comments section. Many expressed their disillusionment and criticized Jennifer's decision to step into the spirits industry.
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"This is quite disheartening," lamented one individual. Another questioned, "Why not opt for a non-alcoholic brand, given your vocal stance against alcohol's adverse effects, especially when you don't consume it yourself? This seems incongruent with your brand image."
Similarly, a concerned follower pointed out Jennifer's husband, Ben Affleck's, recent struggles with addiction. "You're married to someone in recovery, and you've openly shared your minimal consumption of alcohol. It's quite contradictory," they remarked.
In a cynically toned comment, someone observed, "The forces of capitalism strike again. J.Lo was my inspiration to steer clear of alcohol. Although she's not sober, her limited drinking has been highlighted, usually reserved for celebrations. It's a letdown to see her endorsing alcohol, especially when there are remarkable non-alcoholic alternatives out there."
Yet, there were fans of the "On The Floor" artist who rallied behind her. They insisted that any profit-making venture would inevitably draw scrutiny.
Presently, Jennifer Lopez has opted not to engage with the online critiques and hasn't issued any statements regarding this matter.
Jennifer Lopez revealed that this project had been in development for two years. She explained that "Lola" has long been her cherished nickname, signifying her "playful and carefree side," as per a press release. The celebrity collaborated with beverage industry experts Ken Austin and Jenna Fagnan, along with her manager Benny Medina, to establish the brand.
